Local Hoops Redesign
Introduction
Local Hoops is a lifestyle brand focused on building a global community around the game of basketball. Their mission is to inspire and spread love through the game. They have a heavy social media presence and a popular clothing line.
Research
Design and develop a website that incorporates Local Hoops already established and recognized branding
Achieve the goal of uniting the basketball community by providing an inviting and uniting platform
Showcase the merchandise that the Local Hoops brand sells such as clothing and basketballs
Unite basketball fans from all different areas of the country and globally
Goals:
Young males ranging from the ages 15-35 who enjoy playing and also enjoying the game of basketball
Young males ranging from the ages 15-35 who enjoy playing and also enjoying the game of basketball
People looking to purchase athletic/basketball clothes for either themselves or as a gift
Audience:
Gathering Content
The Local Hoops website we designed with a mobile first mindset, as many people visit the site on their mobile devices
Local Hoops wanted to display its mission statement, a couple local hoops graphics, merchandise and also a contact section
Designed to flow logically and have the images/merchandise catch the attention of the user
Contact form is user friendly and easy to navigate/operate
Final Product
Wireframes/Mockup
Local Hoops already has a recognizable brand identity and strategy, so it was ideal to just incorporate the already established branding in the website
Local hoops is very active on social media, so their social media presence was also used as influence for the site
The brand has plenty of merchandise that was able to be displayed and showcased including shirts, shorts, and basketballs
Local Hoops has a very bright, colorful and inviting color scheme that helps accomplish their company mission
