Boston Celtics Website
Introduction
The Boston Celtics are a proffesional basketball team in the National Basketball Association. Founded in 1946, the Celtics are one of the most historic and well known franchises in the NBA.
Project Brief
Design and develop a responsive prototype website that incorporates the Boston Celtics historic and well known branding
Provide information and statistics to Boston Celtics fans about the team’s season and players
Display and showcase photos taken from the games that would catch the attention of the user
Advertise the Boston Celtics fan newsletter that sends out to the user’s email address
Goals
Audience
Young adult males who are fans of the Boston Celtics and want to see statistics, information or images from the team
Young adult females who are fans of the Boston Celtics and want to see statistics, information or images from the team
Young adult basketball fans in general who want more information or pictures about the Boston Celtics
Boston Celtics fans looking to buy season tickets or join the newsletter
The Celtics are a historic franchise, and the leprechaun spinning the basketball is a trademark logo in the franchise’s history
The “BOSTON” font is also very historic and widely recognized and associated with Boston by non-basketball fans as well
The bold green color being used has always been a staple in the Celtics color scheme and jerseys
The Celtics gold is also a bold color that pops and was used to help make certain sections stand out on the site
Gathering Content
The website was designed with a user first mindset, so is easy to navigate and easy to read
One of the first things the user’s will see is the carousel of images from recent games to catch their attention
The standings will appear next to the starting lineup as a quick information section for users to see
The newsletter sign up will be at the bottom of the page to wrap up the site and be a call to action for the users to sign up
